Mercedes-Benz is a German manufacturer of luxury automobiles , buses , coaches , and trucks . It is currently a division of the parent company, Daimler AG (formerly DaimlerChrysler AG), after previously being owned by Daimler-Benz . Mercedes-Benz has its origins in Karl Benz 's creation of the first petrol -powered car, the Benz Patent Motorwagen , patented in January 1886, and by Gottlieb Daimler and engineer Wilhelm Maybach 's conversion of a stagecoach by the addition of a petrol engine later that year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft . The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles several years later.
Mercedes-Benz has also produced a limited-production sports car with McLaren Cars , an extension of the collaboration by which Mercedes engines are used by the Team McLaren-Mercedes Formula One racing team, which is part owned by Mercedes. The 2003 Mercedes-Benz SLR McLaren has a carbon fibre body with a 5.4 litre V8 supercharged engine. This is the same cylinder block as featured in SL55 AMG and the CLS55 AMG, though modified to give 460 kilowatts (625 ; 617 bhp ) and 780 newton metres (575 ft·lbf ) of torque. The SLR has a maximum speed of 337 kilometres per hour (209.4 mph) and costs approximately US$500,000. Due to European pedestrian-protection regulations, McLaren decided to cease production of the SLR in 2009.
The newly created automobile company, Mercedes-Benz also needed a new image symbolising its enterprise union. The iconic three-pointed star is pervasive and unmistakably recognised around the world. But its design has evolved in many ways since the two companies merged in 1926. One early logo was trademarked in the United States on Friday, 16 August 1929. An application was filed for Mercedes-Benz by Daimler-Benz Aktiengesellschaft of Berlin, Germany with the USPTO . Their application was filed in the primary class of non-metallic building materials and provide a description that included, "automotive vehicles, as follows: passenger cars and freight trucks; parts of and accessories to said vehicles"
The drawing design Mercedes-Benz logo is a registered trademark at the USPTO , and owned by Daimler AGThe design of the Mercedes-Benz signature logo was described by the USPTO with three aspects, 1) Stars with three points ( Celestial bodies , natural phenomena, Geographical maps Stars, comets), 2) Garlands , wreaths, bands, borders or frames made of plants (Plants Decorations made of plants), and 3) Circular or elliptical seals ( Heraldry , flags, crowns, crosses, arrows, and symbols Seals).
Daimler-Benz elaborates on their use of the new logo and its representations in their 1928 application. Based upon their description, it appears they combined design elements from each automobile company to create a new logo reflecting each company's legacy. They stated that the trademark was applied to goods in their business since October 1926 with the trademark, "having been used in the business of the applicant's predecessors and in the business of applicant, continuously since the following dates. The word Mercedes since December 1900; the word Benz since July 1896; the representation of a three-pointed star since 27 June 1909, the representation of a wreath of laurel since September, 1909." In their U.S. trademark application, Daimler-Benz stated that their trademark was registered in Germany on 28 August 1928 with an application date of 21 August 1926.
U.S. trademark registration was granted on 28 July 1931. Its current status is registered and renewed with the latest owner listed as Daimler AG of Stuttgart, Germany . Mercedes-Benz is currently owned by Daimler AG in Germany
